Empowering partner-led demand generation (PLD) is both a top priority and major challenge for global software solutions leader, SAP. It’s also part of the fun of being in channel marketing according to Meaghan Sullivan, Vice President of Global Indirect Channel Marketing at SAP. In this video interview with Jeff Mesnik, she talks candidly about the rewards and challenges of channel marketing — providing a glimpse of SAP strategies to inspire loyalty among some 5,000 active channel partners.
