In our conversations with channel marketing chiefs, we hear often about the value of listening to partners to learn from their ideas and experience being on the front line with customers.
At RSA Security, Faraz Siraj, Regional VP of Channels, Distribution and Alliances, goes a step further by not only hearing, but funding partners’ ideas for innovative go-to-market strategies. Channel Marketing Journal had an opportunity to talk with Siraj at some length about RSA’s unique, proposal-based marketing approach and how it motivates partners to succeed. Watch this video for highlights of our conversation.
