As high as 40% of Cisco System’s business — roughly $20 billion in revenue — is driven by distributors and 2-tier partners according to Andrew Sage, VP of Global Distribution Sales. In an interview last week with Channel Marketing Journal, Sage revealed Cisco’s secret to channel enablement success as well as his biggest channel marketing pet peeve. Watch this video of our conversation for insight on Cisco’s 3-part strategy for channel enablement where simplicity, data and partners take center stage.
